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FROM PUBLICATION TO IMPACT: WHEN PUBLICATION ISN’T ENOUGH FOR PATIENTS, MEASURE WHAT MATTERS.

Opinion

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GOOGLE ANALYTICS

This Web site uses Google Analytics, a Web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help the Web site operators (us) analyze how users use our site. The anonymous information generated by the cookie about your use of the Web site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this anonymous information for the purpose of evaluating your use of the Web site, compiling reports on Web site activity, including the number of visitors to the Web site, from whence they have come to the Web site, the pages they visit, and the length of time they have spent on the Web site, for ourselves and other Web site operators and providing other services relating to Web site activity and Internet usage. We use these reports to improve the way our Web site works. Google may also transfer the information collected by the Google Analytics cookie to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

FROM PUBLICATION TO IMPACT: WHEN PUBLICATION ISN’T ENOUGH FOR PATIENTS, MEASURE WHAT MATTERS.

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